In a partnership with advertisers Adshel, the campaign will run the message 'Spot the signs, help stop suicide' on bus shelter posters across Brisbane, Sydney Canberra, Melbourne and Adelaide.
"More lives are lost to suicide each year than from skin cancer or road deaths," Wesley Mission CEO the Rev Dr Keith Garner said. "Simple effective interventions can make a difference and save lives."
Three different poster advertisements are set to appear in metropolitan and regional bush shelters over the next six months, each focusing on a different person who is dealing with a range of tangible and pressing issues.
The ads aim to help Australians detect early warning signs of suicide and encourages them to attend a Wesley LifeForce suicide intervention skills training workshop.
"By highlighting the thoughts of a father, brother, mother, son or friend it will enable people to be more aware of the hidden signs of depression and suicide," Dr Garner explained.
Wesley Mission has been at the forefront of suicide prevention over many years. In 1963, the church founded the crisis telephone counselling service Lifeline, and since the launch of LifeForce in 1995, over 20,000 Australians have been trained in suicide prevention through workshops, seminars and the establishment of community networks.
In 2013, Wesley LifeForce was commended at the Mental Health Matters Awards for Excellence in Service or Program Delivery.
According to Wesley Mission, over 2,500 Australians take their own lives each year.
For more details on the Campaign visit www.wesleymission.org.au