The official season 5 trailer for Game of Thrones will be hitting around 150 IMAX theaters in the United States starting January 23.
"Winter Is Coming...in IMAX!" the IMAX blog teased. "Television's most prodigious series is coming to the world's most immersive cinematic experience. Starting January 23, 2015, you can experience Game of Thrones for the first time ever on the IMAX screen, with episodes 9 and 10 from season 4 followed by the worldwide debut of the season 5 sneak-peek trailer created exclusively for IMAX. The episodes will be digitally re-mastered into the immersive IMAX format and will be released for an exclusive one-week engagement."
"We couldn't think of a series more fitting than Game of Thrones to be the first presented in IMAX," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment.
"The scope and production quality of the show is quite remarkable, which will be highlighted even further in select IMAX locations – allowing fans, as never before, to become a part of author George R. R. Martin's world that David Benioff and D. B. Weiss created for HBO. It has the action, storyline and epic nature that our fans seek in IMAX and we're thrilled to team with HBO and our longtime partners at Warner Brothers to offer audiences a chance to experience it in the ultimate theatre setting joined by other fans of the series," he added.
HBO and IMAX have discussed the show's screening several months ago and considered the IMAX experience for fans a "worthy investment," according to the New York Times. Game of Thrones is considered as one of the most expensive television productions, with a reported $6 to $10 million cost per episode, and there is no better tribute for its cinematic scope than an IMAX translation.
"Game of Thrones is one of the few television shows that has the scope and cinematic qualities to really support the IMAX format," said Pamela Levine, chief marketing officer at HBO.